1.Art Direction
2.Graphic Design
3.Campaign
LA/CA
2348—23476/23
Diam EstFor SALT's new Christmas campaign, we introduced the "Pink Christmas" concept, inspired by the brand’s refreshed card design. Moving away from traditional holiday colors, the campaign embraced vibrant pink tones to create a bold, joyful, and memorable festive experience. Through a mix of online and in-store activations, special pink-themed offers, and visually striking creative assets, the campaign reinforced SALT’s fresh identity while bringing a new, playful spirit to the holiday seasoner,